TRUSTED BY MORE THAN 300 PUBLISHERS WORLDWIDE

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Key Publisher Challenges

Low Ad Yield

Under the prevailing “waterfall setup” of
ad serving, publishers prioritized high-rate networks and gradually moved to lower
rates until every impression was monetized. This led to higher latency and
missed opportunities for revenue.

Lack of Transparency

In typical RTB-based programmatic setups, publishers lack bid-level data. Relying on data provided by network, publishers face conflicts of interest with ad networks, making it challenging to verify ad revenue growth and track impression-level yield.

Inefficient Header Bidding Setups

Existing publishers using vanilla Prebid setup or HB wrappers provided by ad networks, often have limited features like dynamic partner selection and lack access to top-tier demand, multi-ad size support, and bid manipulation protection.

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Header Bidding Solution Key Advantages

Automatic Demand Partner Selection

The yield is influenced by the number and selection of demand partners in an auction. Our engine chooses the optimal partners, considering bid competition, while our Wrapper improves performance with geo and device-specific bidder selection.

Smart Timeout Management

Timeouts are set to an upper limit for how long the setup will wait for bids from each demand partner before closing the auction. We carefully test and optimize timeout settings to strike a balance between maximizing yield and minimizing latency.

Bring Your Own Demand

Publishers may already be working with some header bidding demand partners that they may not want to abandon. Our header bidding solution allows you to onboard them and have them compete with our premium demand sources—a win-win for both.

Pipeline Optimization

Our Header Bidding Platform offers publishers precise control over auctions, enabling selective bidder management for maximum yield without compromising page vitals and browser resources, ensuring optimal deal performance.

Bid Monitoring & Discrepancy Resolution

Our header bidding system monitors and records all bids made by buyers, which can be reviewed by the publishers as well. In case of any mismatch between recorded bids and final yield, we have a discrepancy resolution process in place.

Multi-adsize Support

Our header bidding solution considers bids for all the ad unit sizes that can fit within the ad container that is being bid on. This creates a wider pool of bids and helps maximize the revenue for every single ad impression.

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Experience Faster Ads, Better Monetization, with Smart + Managed Header Bidding

Our Header Bidding platform records bid-level transaction data on the client-side, so that you’re protected against post-auction bid adjustment by demand partners.

Increase Bid Pressure

Since header bidding allows multiple demand partners to bid simultaneously in real-time, it elevates the bid pressure on the inventory, ultimately resulting in higher revenue potential for publishers.

Better User Experience

Although client-side header bidding is typically known to increasing latency, our automated timeouts and demand partner selection ensure efficient auctions that lead to faster loading ads.

Our customers love AdPushup

“Our experience of working with
AdPushup has been really nice.
From the approach of the
nonintrusive pitch of the idea to
integration, the responsiveness
of AP’s team, as well as
delivering results.”

— Mato Barišić Programmatic Operations Manager

“We were looking to optimize our
revenues from existing setup
and we’ve used AdPushup for
services like to run bottom sticky
ads on our website and
performance was good hence we
planned to explore more
opportunities with AdPushup.”

— Sanket Vora Sr. Ad Operations Manager

Our experience of working with AdPushup has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP’s team, as well as delivering results.
Mato Barišić Programmatic Operations Manager

Why choose AdPushup’s Header Bidding Solution?

Our header bidding wrapper solution has enabled publishers to open up their ad inventory for bidding by
multiple demand partners in real-time.

Robust Analytics & Bid-Level Reporting

We offer detailed metrics concerning your header bidding setup, partner-level performance, and granular auction data. This can help you gain insights into the usage of header bidding and its impact on user experience. Furthermore, we can transmit your data to third-party analytics services, such as Google Analytics.

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Auction Refinement With The Hyper Optimizer

With this capability, we enable you to create simple rules and take actions to manage bidder involvement and bid quality in auctions. You can now achieve optimal operating conditions within your header bidding set-up and improve revenue. The implementation of the Hyper Optimizer is set to transform header bidding.

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Why Choose AdPushup

AdPushup is Easy to Use

We designed our product to enable the average publisher to take control of their ad stack. You don’t need a technical background to work with us or take advantage of our platform.

✔ Easy setup
✔ No coding required
✔ Dedicated account managers

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AdPushup delivered a 50% ad revenue uplift for Pinkvilla

Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news & gossip, Bollywood movies, Bollywood fashion, and TV news.

VIEW CASE STUDY

Learn more about Header Bidding

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Header Bidding Guide: From basics to advanced setup
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Webinar: Which Header Bidding wrapper is right for you?
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Guide: How to choose a Header Bidding Wrapper

Let’s Get Started

Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.

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