Discover how interstitial ads can help you maximize your ad revenue. We have made a list of the top 8 Interstitial ad networks that can help your ad revenue grow and thrive in 2025.
Ever noticed full-screen ads while playing a game, often appearing right after you level up? Those ads are powered by interstitial ad networks.
These networks make it possible for game and app developers and web publishers to deliver engaging ad experiences without disrupting gameplay.
An interstitial ad network is a platform that facilitates full-screen ads (interstitial ads) on an app or a website.
According to the statistics, interstitial ads are the second-best ad format after rewarded video ads. Over 50% of gaming publishers are using these ads to monetize apps and earn ad revenue.
In this blog, we have curated a list of the best Interstitial ad networks for you to consider in 2025.
Best Interstitial Ad Networks 2025
- Admob
- InMobi
- Start.io
- Meta Audience Network
- ExoClickMedia.net
- SmartyAds
- Media.net
- Smaato
Before we start, let’s understand the term Interstitial ads.
What are Interstitial Ads?
Commonly seen in mobile gaming apps, Interstitial ads are rich media ads that take up the entire screen of the device in use, covering the whole interface of the host website or application.
Rather than being an intrusive ad, interstitial ads are strategically planned and positioned to be displayed in the middle of content.
Interestingly, these ads allow users to:
- 1. Close the ad and return to the app after a certain duration,
- 2. Continue to watch the entire ad
- 3. Tap the ad and get redirected to the ad’s landing page for further action.
Interstitial ads with dynamic and catchy layouts are great ways to lure users into clicking on the ad. Consequently, it adds to high impression rates and CTR for faster conversions. Interstitial ads are generally compatible with mobile interfaces and can comprise image ads, text-only ads, audiovisual ads, or rich media ads.
Top 8 Interstitial Ad Networks in 2025
To get the best out of your ad inventory, various interstitial ad networks or SSP (Supply-side Platform) can be coordinated. We have curated a list of the top 8 ad networks that can help you monetize your websites using interstitial ads.
1. AdMob as an Interstitial Ad Network
AdMob is powered by Google Ads. This ad network is designed to keep app developers in mind. This platform uses easy-to-use tools to create innovative ad formats, to retain customers, and to enjoy excellent UX. Hence, their advanced monetization technology helps publishers monetize revenue better.
Key Features:
- It allows you to integrate all ad formats with your app.
- It facilitates your ads through endless analysis from Google Analytics and Firebase with Swift reporting.
- Maximizes the value of each impression to get higher revenues.
2. InMobi as an Interstitial Ad Network
InMobi empower your ad inventory, with more than 1.5 billion mobile devices, is none other than InMobi. Exclusively curated as a mobile ad network, it is purely based on text messages. This platform optimizes ads as per content relevance to build a vast, engaging audience.
InMobi works on a CPM based revenue model. Most importantly, this platform optimizes ads on the basis of the site’s niche to retain and grow as per the user’s interest.
Key Features:
- The high-impact Interstitial ad technology enables smooth transitioning of ads to deliver impactful marketing messages.
- CPM rate can range from $2.5 to $7.5, depending on the operating system.
- CPM supported revenue system
3. Start.io as an Interstitial Ad Network
With over 500K integrated apps, Start.io incorporates First-Party Data to enhance the publisher’s perception of customers’ needs. By finding the right audience for a specific segment, you can launch power-packed, insightful campaigns with assured result delivery.
Moreover, with an overwhelming variety of ad formats, from rich media to native ads and banner ads, your website or application can make money in no time.
Key Features:
- Start.io supports various ad formats like rich media, native ads, and video ads
- They deliver ads to more than 2 billion people per month across 500+ active apps
- They provide direct supply of premium publishers with a large and diverse audience
4. Meta Audience Network as an Interstitial Ad Network
Another top-notch platform of 2025 is Meta Audience Network ( also called Facebook Audience Network, equipped with a wide inventory of ad formats. Facebook launched this platform with the purpose of serving ads on the Facebook mobile web and app. It is one of the best platforms for social ads.
Key Features:
- Interstitial ads on this platform are immersive and meticulously created to give a “low-latency experience” to users.
- Publishers can avail interstitial ads in the rewarded video, playable ad format to give an advantageous edge to developers and users.
- It can also feed ads to other apps through “Audience Network”
5. Exo Click as an Interstitial Ad Network
ExoClick is an innovative ad network offering 20+ ad formats with an optimized target audience, with its round-the-clock customer service, entitles it to be one of the top interstitial ad networks. Moreover, it also allows a referral program for both publishers and advertisers.
Key Features
- Over 12 billion geo-targeted ads are served daily to 65K publishers globally.
- Exclusive support of SaaS technology.
- Offers a referral program with a 5% of lifetime commission.
6. AdMaven as an Interstitial Ad Network
AdMaven consist of a large pool of advertisers and publishers. With more than 2 billion impressions daily, it allows advertisers to reach out to their target audience around the globe. On the other hand, publishers can sell their ad inventory to the advertisers worldwide, plus they get impression rates based on RTB (real-time-bidding)
Key Features:
- They offer direct and entertainment specific traffic, like for streaming, gaming, etc.
- Cater to publishers and advertisers need worldwide.
- Works on CPM, CPC, and CPA revenue models.
- Have access to 1+billion premium users.
7. Media.net as an Interstitial Ad Network
Collaborated with the top-tier news publishers such as Forbes, WebMD, CNN, USA Today; Media.net prides itself as the highest paying ad network and the 5th biggest ad tech company. With an exclusive entry/joining program, this network revamps the site’s potential to its zenith. Although this site partners with only quality content websites.
Key Features
- Perfect for niche-based publishers
- Media.net comes with Premium-demand marketplace
- Dedicated yield optimization team at your beck and call.
8. Smaato as an Interstitial Ad Network
Smaato is a simplified and excellent mobile advertising platform with a reach of beyond one billion. However, with the vision of monetizing each website, this network is a vestibule to in-app inventory.
Key Features:
- Consent Management platform to ensure the approach of campaigns to the right audience.
- Control over first-party data for stronger ROI and effective reach.
- Better reach, and up to 30% higher revenue with their powerful, free-to-use ad server.
When a publisher first launches / tests format, CPMs will initially start lower. The auction needs a few days to adjust to the high Click-Through-Rates. We encourage publishers to experiment with floors, starting lower and walking them higher over time.
What Not to Do with Interstitial Ads (According to Google)
While interstitial ads seem to be appealing, they come with certain guidelines and protocols.
Let’s have a look:
- Google can raise a penalty for violating user experience standards if a publisher bombards the user with frequent and poorly timed interstitial ads.
- Second, you cannot display interstitial ads as soon as an app is launched or after completing every task
- Last, repetitive ads are also a violation of established protocol by Google. [Source]
NOTE: While implementing interstitials, always make sure to provide optimal user experience. How do you do that? Maintain a maximum of one ad per hour per subdomain which might be the sweet spot for ideal frequency.
The Crux
Interstitial ads aren’t just another format, they’ve proven their value where it counts: higher engagement and better returns. But results depend heavily on the interstitial ad network you choose.
Prioritize networks that give you real access to quality traffic and don’t make you jump through hoops to get started. Before you finally choose one, make sure you do your own research. Evaluate the payment structure, supported ad formats, revenue model, and available optimization tools to ensure alignment with their monetization goals.
To help make your decison easier, let us introduce you to Adpushup.
Why Adpushup?
We are Google Certificed Publishing Partner, who helps publishers scale their revenue.
AdPushup offers interstitial ads optimized for desktop, mobile, and tablet devices. But we don’t stop there, our platform supports a wide range of high-performing ad formats designed to maximize revenue without compromising user experience.
Interested in learning more? Fill out the form below and our team will get in touch.
Frequently Asked Questions
Interstitial ads are profitable if you are looking for a wide engaged audience. With high visibility and attention-grabbing character, these ads generally have high CTR, calling the user to take action. Hence, these ads amplify user awareness by utilizing the ad space on any device.
Although the interstitial ad networks mentioned earlier are amazing platforms that can monetize the website with speedy result assurance, our recommendations are Media.net, and Exoclick.
Before collaborating with these networks, it is pivotal for the publishers to realize the payment plan, variety of impactful ad formats, and the optimizing tools and revenue model offered.
Our verdict is that Interstitial ads are better than banner ads that go out of sight. Interstitial ads are relatively compelling and eye-catching, offering high CTR and better chances of conversion. Many platforms deploy Interstitial ads to increase their audience and revenue.
Dutch
English
French
German
Italian
Polish
Spanish
