Which PPC ad network is right for your business? What are the best PPC platforms? In this post, you will learn about the best PPC ad networks.

PPC, or Pay Per Click, is a common pricing model in online advertising where advertisers pay a fee each time a user clicks on their ad. This model is widely used across various digital platforms, including websites, search engines, and social media.

Advertisers set a maximum bid for each click, and websites or platforms display the ads to their users based on targeting options. Advertisers track clicks and conversions to measure campaign effectiveness, benefiting from targeted advertising, measurable results, and flexible budgeting.

Unlike PPC, alternative pricing models include Cost Per Mille (CPM), charging advertisers for every 1,000 ad impressions regardless of clicks, and Cost Per Acquisition (CPA), where advertisers pay only for specific actions like sales or lead generation. Overall, PPC remains popular due to its effectiveness in achieving specific goals, providing clear data on campaign performance, and offering budgetary control to advertisers.

Types of PPC Ad Networks

PPC ad networks, short for Pay-Per-Click advertising, operates on a model where advertisers pay for each click received on their ads. A variety of PPC ad networks exist, each with distinct strengths and weaknesses. 

Here’s an overview of the most prevalent types:

Search Engine Marketing (SEM) Platforms

Plays a crucial role in targeting audience actively searching for relevant keywords. Examples include Google Ads and Microsoft Advertising (formerly Bing Ads).

Social Media Advertising Platforms

Helps in effectively reaching audience based on demographics, interests, and online behavior. Examples include Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads.

Display Advertising Platforms

Helps in reaching audiences across diverse websites and apps via banners, videos, etc. Examples include Google Display Network, Microsoft Advertising Display Network, Criteo, and AdRoll.

Retargeting Platforms

Highly beneficial in targeting individuals who previously interacted with your website or app. Examples include Google Ads, The Trade Desk, Criteo, and AdRoll.

Native Advertising Platforms:

Plays an essential role in helping create ads seamlessly integrated with website or app content. Examples include Outbrain, Taboola, and Revcontent.

Comparison Shopping Engine (CSE) Advertising Platforms:

Helps advertisers target online shoppers comparing prices across retailers. Examples include Google Shopping Ads and Bing Shopping Ads.

As a matter of fact, selecting the appropriate PPC ad networks depends on factors such as marketing objectives, target audience, budget, and level of experience with PPC advertising. By understanding the distinctions among various PPC platforms, businesses can make informed decisions aligning with their marketing goals.

Why Should You Use PPC Platforms (benefits of PPC platforms)?  

1. Leveraging PPC ad networks provides numerous advantages for businesses of all sizes, making them a valuable tool in your digital marketing arsenal. Key benefits include targeted reach, allowing you to reach specific audiences based on demographics, interests, and past interactions.

2. This focused approach increases the likelihood of conversion, such as purchases or sign-ups. Moreover, PPC ad networks offer measurable results through detailed analytics, enabling real-time tracking of campaign performance and optimization to maximize ROI.

3. Immediate visibility is another advantage, as PPC campaigns can be swiftly launched without lengthy lead times or hefty upfront investments. This agility allows businesses to promptly connect with their target audience and generate leads or sales almost instantly.

Additionally, flexible budget control empowers businesses to set daily or total budgets tailored to their needs, ensuring spending remains within comfortable limits while achieving objectives.

4. Cost-effectiveness is inherent in PPC ad networks advertising, as businesses only pay for clicks on their ads rather than mere impressions. This ensures charges are incurred only for actual engagement, rendering PPC a cost-effective means of audience outreach.

Furthermore, PPC ad networks contributes to brand awareness by repeatedly exposing users to ads, fostering recognition and positioning the company as an industry leader.

This, coupled with competitive advantage through effective targeting and optimization, enhances visibility and attracts potential customers.

5. Lastly, the scalability of PPC ad networks enables businesses to adjust budgets and targeting parameters easily, adapting to market changes and evolving goals for sustained success.

Top 22 PPC Ad Networks in 2024

Without further ado, let’s have a look at the top 22 PPC ad networks or CPC Ad Networks in 2024, which we have singled out specifically for the publishers. Our list also includes best ppc ad networks for small publishers. Let’s dig deep:

1. Media.net

Note: If you sign up for media.net using our partner link, Media.net will pay you 10% extra over your base revenue for the first three months.

Media.net is a Yahoo-Bing ad network. Internet giants like Yahoo and Microsoft actually had to combine their efforts and resources in order to offer a viable ad network alternative to AdSense.

Media.net gives you contextual ads based on website/webpage niche. Publishers also have tools to track their ad performance in real time.

Moreover, publishers can control the look and feel of the ads to further optimize them to fit according to the site‒optimize colour palettes, ad topics, and advertisers’ filters. While the number of advertisers can actually compare to Google’s, the conditions for being approved may actually be more difficult for many international bloggers.

Aside from having high-quality traffic and content, your site’s visitors should mostly come from the US, Canada, or the UK. You’re also required to use English as your site’s primary language.

2. Adsterra

Found in 2023, Adsterra is one of the most renowned and useful PPC ad networks available to publishers in 2024. The ad network allows publishers to monetize almost any kind of traffic, from desktop/mobile website traffic to social/mobile app traffic.

One of the things that set Adsterra apart from many ad networks is it offers a wide array of ad formats. These include pop-unders, in-page push notifications, native ads, banner ads, and VAST ads.

Adsterra can be the best fit If you’re an affiliate looking to expand your revenue sources. It’s also an excellent choice for a publisher who wants to aim for higher CPM rates, Adsterra is an excellent choice.

3. Infolinks:

Infolinks claims to be a smart ad platform for publishers to make money via their blogs and websites. It generates high revenue for over 100,000 online publishers worldwide.

Infolinks is one of the more popular supplementary income sources because its ad units are comparatively unobtrusive–they don’t have standard banner space. Instead, the ads appear minimized or in hyperlinks, and visitors need only to hover their mouse pointers over the links for the ads to appear.

Infolinks ads are native, free to use, work great with all other ad solutions and don’t interfere with the user’s experience. Approval time to Infolinks is quite short, and that’s because it’s based on your site’s content and not on the amount of traffic you generate.

The installation is super easy with a code you simply add to the body of your website. You can even use a plugin that does the work for you if you use WordPress, Joomla, Blogger or Drupal.

Publishers have lots of control over the ads as to location and number, and its support team is very friendly and quick to respond. Infolinks’ advertisers are selected based on their quality; that’s why they work with the best brands in the world, like Facebook, Amazon, Taboola, eBay, Ali Express, Pizza Hut, TripAdvisor and many more.

4. Taboola

Taboola is another ad network, which is specifically a native advertising platform, mostly utilized by publishers boasting over one million monthly visitors. This is reflected by the high quality of ads you’ll usually see on the website.

Taboola is undoubtedly a useful platform for retargeting users based on their online behaviour. By tracking what users have clicked on in the past, the ad network can help you target them more effectively in the future.

It is a terrific option for many since it provides high-quality advertisements. To begin using Taboola, your website must have at least 500,000-page visits every month.

5. Google AdSense

For flourishing bloggers and other website owners, Google AdSense is a go-to place. One of the main benefits of AdSense is that Google works with millions of advertisers (Google Display Network).

Its ability to deliver high-quality relevant ads makes AdSense even better, along with the high CTR on ads.

As the website owner, you can control just what types of ads appear on the pages of your site. With AdSense, publishers have access to reports and metrics which can show just how effective the ad campaigns are for the website. It’s very easy to use, and there are no signup fees involved.

You’ll get to display ads that are associated with the interests of your visitors, and you get paid depending on the number of visitors who click on the ads on your site. You can also put custom search bars on your site and earn money from the ads that appear on the search results page.

You just need to have sufficient ad space and decide where the ads should go. Advertisers then participate in a real-time auction to appear in your ad spaces, and the highest-paying ads then appear in your reserved ad spaces. This video shows you how the auction works.

A lot of people make money from Adsense, so what’s the catch? If Google AdSense is so good, why doesn’t everyone use it? The simple reason why—not everyone uses Adsense is that not everyone is approved to join the network. You have to be approved, and that means you have to comply with all the conditions.

For example, if the primary language you use in your ad is not among its list of supported languages, then you’re out of luck.

Many former AdSense members have also been suspended because they’ve been accused of click fraud. Of course, being accused is not the same as being guilty, but Google is both your accuser and judge. If they say they’re suspending your account, there’s not much you can do. You can appeal, but since you’re also appealing to Google… well, you get the idea.

So, make sure you’re never completely dependent on it. So despite the Google monolith, there’s space for ad network alternatives out there. If you already use Adsense, read some testing and optimization tips to increase your Adsense earnings.

Summary:

Ad Placement	Mobile apps, YouTube, shopping Sites, Google Search Engine Results
Ad Format	Images Responsive Ads Video Ads Text Ads
Pricing Model	Cost Per Click

6. Propeller Ads

Propellor Ads is a desktop and mobile advertising network used by over 150,000 publishers across the world. 

Under the aegis of Propeller Ads, you get a 24 hours moderation service. Yes, they have a manual moderating procedure in place that screens for quality ad content 24 hours a day, seven days a week. This will make sure that only high-quality advertisements are sent through their network.

Propellor Ads is a great fit for all types of publishers because they support banner ads in all sizes and formats. Best of all, the ad network doesn’t have a minimum requirement for website traffic, making it a go-to option for both small-scale and large-scale publishers.

7. Bidvertiser

Bidvertiser offers a monetization solution for publishers’ inventory by making them reach premium demand.

If you have a website and you want to join, there are the usual conditions—such as not allowing adult sites and/or sites selling illegal drugs. You can’t join if your website is under construction or if your site already has too much advertising, to begin with.

However, many have commented that the approval process is quick and easy because there seems to be no requirement regarding traffic volume and language used. There’s an easy installation with an HTML code to be added to your web pages, and you can easily change the appearance of the ads.

The payout may not be as high per click, but you earn money not just on clicks but on conversions as well. Conversions are when the clicking visitor goes to the advertiser’s website and actually makes a purchase.

There are still problems, though. If you are focused on a small niche, then the ads that appear may not be all that relevant to your site. And the reporting is not quite as detailed as it ought to be; you don’t get a lot of info regarding impressions or click-through rates.

AdPushup has helped 300+ global publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on UX.

Take a look at how we delivered a 534% ad revenue uplift in 6 Months for CCNA7. If you want to learn how our technology can do the same for you, go ahead and request a free demo.

8. Revcontent

Revcontent is a content discovery platform or a native ad network for publishers. Along with the great strategies around native advertising, Revcontent is also known to offer some great CPC or PPC deals to publishers.

As we know that native ads have some high engagement rates and low intrusive scores, and Revcontent utilizes this to offer publishers more benefits. Furthermore, Revcontent makes sure that the ads presented on the website are related to users’ interests, increasing CTR.

The company supports premium to small-sided publishers. However, the company has minimum requirements around the monthly traffic (50,000 users) a website gets.

Revcontent pays on Net-30 terms via PayPal. Once on-boarded with the company, the publisher can access the real-time dashboard to track ad performance.

9. ClickAdilla

ClickAdilla is a self-serve ad network for publishers. It offers various ad formats like PopUnder, banner, pre-roll, web-push and native. Also, it enables targeting based on geography, browser, IP address, and other categories.

Publishers can choose the real-time auction service by the company. It enables publishers to get in contact with the ClickAdilla SSP, where they can get in touch with various demand partners.

ClickAdilla offers payments via PayPal, Paxum, Bitcoin, Web Money, and ePayment. The payment terms and thresholds can be negotiated. Using ClickAdilla’s dashboard, publishers can track the earnings via the website’s traffic. 

10. Vibrant Media

This is one of the more well-known PPC ad networks right now. Its premium brand advertisers can be seen on a lot of popular high-traffic sites.

Its PPC rates are among the highest in the industry, but the catch is that they just don’t let any website join in the fun. They have to consider your site to be a premium site. One of the conditions seems to be that you ought to get at least half a million page views each month.

The usual publisher guidelines are also in play, so this means you can’t have anything to do with an adult, gambling, drugs, profanity, hate speech, violence (you can’t even sell stun guns), or just about anything illegal.

The types of ads Vibrant Media has are quite innovative, with 11 intext ad formats available to use. This includes expanding video boxes, multi-button videos, and expandable flash. There’s also in-image advertising, which a lot of visitors find professional and unobtrusive.

The ads are so effective that the click-through rates can be 5 times higher than the ads generated by AdSense. They also look great on mobile devices like tablets and smartphones.

So, if you are already successful in luring lots of visitors to your site, you can leverage that popularity by joining Vibrant Media and partnering with other premium advertisers.

11. ClickAdu

Clickadu is a publisher’s ad network dealing with over 740M ad impressions daily. The multiple ad formats served by the company include PopUnder, video ads, and banner ads, among others, for desktop and mobile devices.

It has no minimum traffic requirement supporting even small publishers for inventory monetization. However, the publisher’s website still needs to go through auditing for Clickadu to accept and approve it. 

It is really easy to get started with the company. Sign up, get approved, add the company’s code, and get started.

The company pays on Net-15 terms with a minimum threshold of $100. Also, a publisher can expect payment via PayPal, Web Money, Paxum, Payoneer, and Wire Transfer.

12. AdBlade

AdBlade is a content-style ad platform or native ad network. The company has a self-serve platform for publishers where publishers can optimize the ad units to serve desirable ads on it.

The network presents publishers with geo-targeting and retargeting. The company claims to offer 3x better clicks on ads via premium content-style ads.

The minimum traffic requirement for publishers is 500,000 page views. And publishers should expect payment via Check and PayPal on Net-30 terms. 

13. AdCash

AdCash is an advertising platform known to deliver interest-based ads on the publisher’s website. The company deals with 200M unique users every day with 10,000+ active campaigns. Under display advertising ad format, it offers native, pop, and interstitial ads. 

Its in-house technology enables publishers to filter invalid traffic and forecast inventory performance. For publishers, it claims to offer a high fill rate, anti-Adblock technology, and fast coverage.

Publishers get the payment via Bank Transfer, PayPal, Bitcoin, Payoneer, Skrill, and Web Money. The minimum threshold is $25 on flexible payment terms. To get started, just sign up with AdCash, place the ad tags, and start seeing ads almost instantaneously.

14. ClickBooth

Clickbooth’s CPC Network leverages years of performance-based marketing knowledge to yield the highest eCPMs in the industry from compliant, high-performing campaigns.

By cutting a layer out of the equation, Clickbooth is able to outperform the competition by 30-40%.

With revenue share and CPM models available, ClickBooth CPC has quickly become the “go-to” ad-serving solution for all the top Comscore and Alexa properties.

Currently, ClickBooth CPC serves over 6.5 Billion impressions a month on some of the premia, sought-after sites in the US and abroad, including NBC, FOX and more.

When asked about why Publishers should choose ClickBooth, this is what Chris Butlin, Director of CBCPC Publishing, had to say:

“Publishers should choose CBCPC because our industry experts are dedicated to creating long term monetization solutions for your site. We provide our clients access to the largest network of premium advertisers automatically delivered to their site through advanced algorithms. These algorithms factor in consumer feedback mechanisms to determine the most compatible ads for the site’s psychographics and demographics”.

– Chris Butlin, Director CBCPC Publishing

15. Sulvo

Sulvo is actually not an ad network but a fundamentally different startup that is focused on getting the highest quality online ad buyers to premium publishers.

Among the offerings, there is a 100% Revenue Share plan which only has a flat-rate cost, so publishers can actually limit Sulvo’s earnings while raising their own profits.

There is the possibility to waive the flat-rate cost in case if the publisher elects for a revenue share plan in which Sulvo will only take 10%.

There are also a complete set of inventory controls which covers everything that premium publishers might need, such as numerous ad sizes and ad colour variations, different ad types (display, video, and mobile), manual or automated pricing controls and buyer blocking for any category, advertiser or specific ad creative.

Payments are sent out on a net 60 basis, and the payout methods include Wire Transfer, Paper Check, Direct Deposit, Paypal and even Bitcoins however that is in closed beta as of right now.

16. Microsoft Ads

Microsoft Ads, formerly known as Bing Ads, is a prominent pay-per-click (PPC) advertising platform developed by Microsoft. It allows businesses of all sizes to reach a significant audience across various Microsoft products and partner networks, offering a compelling alternative to Google Ads. 

Benefits include cost-effectiveness, targeting options, data insights, and campaign management tools. Integration with Microsoft products like Office and LinkedIn further enhances advertising capabilities

Things to consider before using Microsoft Ads:

• Smaller search volume compared to Google: While offering a significant audience, Microsoft Ads may have a lower overall search volume compared to Google.
• Learning curve: Familiarizing yourself with the platform and its functionalities might require some learning effort.

Overall, Microsoft Ads provides a valuable platform for businesses seeking to reach targeted audiences and achieve their marketing goals. By leveraging its unique features and cost-effectiveness, it can be a strategic addition to any digital marketing strategy, especially when combined with other marketing channels.

17. Facebook Audience Network

The Facebook Audience Network (FAN) is a programmatic advertising network owned and operated by Meta (formerly Facebook). It allows advertisers to extend their reach beyond the Facebook platform and display their ads across a vast network of mobile apps, websites, and instant articles.

Benefits for Advertisers:

• Increased Reach: FAN allows advertisers to reach existing and potential customers who are using apps and websites beyond the Facebook ecosystem. This expands the potential customer base and opens up new marketing opportunities.
• Enhanced Targeting: Advertisers can leverage Facebook’s extensive targeting capabilities to reach specific demographics, interests, and behaviors even outside the Facebook platform.
• Multiple Ad Formats: FAN supports various ad formats, including banners, native ads, video ads, and playable ads, allowing advertisers to cater to different audience preferences and campaign goals.
• Performance Optimization: FAN provides performance analytics to help advertisers measure the effectiveness of their campaigns and optimize their targeting and creatives for better results.

Benefits for Publishers:

• Monetization: FAN offers publishers an additional source of revenue by allowing them to display ads from a diverse pool of advertisers.
• Increased Demand: By integrating with FAN, publishers can tap into a larger pool of advertisers, potentially increasing their ad revenue compared to relying solely on their own network.
• User-Friendly Tools: FAN provides publishers with easy-to-use tools for integrating ads into their websites and apps, without requiring extensive technical expertise.
• Data & Insights: Publishers can access data and insights about their audience and ad performance, allowing them to optimize their content strategy and improve user experience.

Overall, the Facebook Audience Network can be a valuable tool for both advertisers and publishers, offering increased reach, effective targeting, and additional revenue opportunities.

18. Twitter

Twitter Ads offer a unique platform for businesses and individuals to connect with a highly engaged audience through targeted and creative advertising campaigns. They are helpful for a wide range of users, including businesses of all sizes seeking engagement with a diverse audience, brands aiming to enhance brand awareness and industry authority, individuals promoting their work or personal brand, and political campaigns and social causes aiming to reach and influence a broader audience.

Benefits of using Twitter Ads:

• Brand awareness: Increase brand awareness and visibility among a relevant audience.
• Lead generation: Generate leads and drive traffic to your website or landing page.
• Website conversions: Encourage users to take specific actions on your website, like making a purchase or signing up for a service.
• App installs: Promote your app and drive downloads.
• Customer engagement: Spark conversations and build relationships with your target audience

19. Pinterest Ads

Pinterest Ads offer a unique advertising avenue for businesses seeking to capture attention in the visual search landscape. By leveraging the platform’s strengths and tailoring your campaigns to user interest and search behavior, you can reach a highly engaged and purchase-oriented audience and achieve your marketing objectives. 

They offer various ad formats like Promoted Pins and Video Pins, Pinterest enables brands to showcase products in visually appealing ways. With rich targeting options and shoppable pins, advertisers can effectively reach audiences interested in their offerings and drive website traffic and sales.

Pinterest Ads benefit businesses of all sizes, particularly those in visually appealing industries and targeting female demographics interested in lifestyle content. However, success requires high-quality creatives, a strong organic presence, and an understanding of the platform’s nuances.

20. InMobi

InMobi is a mobile marketing platform that helps advertisers and publishers connect with their audiences and unlock new opportunities for growth. 

It specializes in mobile advertising, serving both advertisers and publishers. For advertisers, it offers diverse mobile ad formats across a broad network, alongside tools for campaign management and performance tracking.

Publishers can monetize their apps and websites with ads, aided by integration tools and analytics. Advertisers benefit from reaching a large mobile audience, targeting specific demographics, and optimizing spending, while publishers can generate additional revenue, access diverse advertiser demand, and improve user experience. Established in 2007, InMobi operates globally and aims to provide high-impact mobile advertising solutions for businesses and publishers.

21. LinkedIn Ads

LinkedIn Ads provide businesses with a distinctive platform to connect and interact with a highly professional audience on LinkedIn, the largest professional networking site globally. It enables targeting decision-makers, influencers, and professionals across diverse industries and job titles, making it particularly suitable for B2B businesses looking to showcase products, services, and industry expertise.

Additionally, LinkedIn Ads supports account-based marketing (ABM), allowing businesses to tailor personalized campaigns targeting specific companies and individuals within those organizations.

Who can benefit from LinkedIn Ads?

• B2B businesses: Ideal for companies selling products or services to other businesses.
• Professional service providers: Consultants, lawyers, accountants, and other professionals can use LinkedIn Ads to reach potential clients.
• Recruitment agencies and businesses: Attract qualified candidates for your open positions.
• Thought leaders and authors: Promote your book, course, or speaking engagement to relevant professionals.

22. Zoomd 

Zoomd provide a suite of technological solutions and services to help advertisers manage and optimize their user acquisition (UA) efforts across various channels.

Key offerings:

• Mobile app user acquisition platform: This platform offers functionalities like campaign management, targeting, bidding optimization, and data analytics, all focused on acquiring users for mobile apps.
• Mobile Demand-Side Platform (DSP): This program allows advertisers to purchase ad inventory across a vast network of mobile apps and websites, reaching their target audience efficiently.
• UA Managed Services: Zoomd offers full-service solutions where they manage and optimize UA campaigns for their clients on their behalf.
• Creator Generated Content (CGC): They also offer solutions to leverage user-generated content for marketing purposes.

Conclusion

So that’s it! Those are the high paying ppc ad networks to choose from, and this list ought to give you an additional zing in your income column. Before you get started, make sure your inventory is ready to run a CPC campaign. This means it should have a high CTR for you to make a profit from it.

In case that’s not enough, here are more ad networks for you to consider.

With a dozen options, there’s at least one that will make you some serious money! Do post your comments about your experience with the networks after trying them.

Related Terms

PPC: Pay Per Click. It is a pricing model for advertisers. In PPC, advertisers pay a fee each time someone clicks on their ad.

CPC: Cost Per Click. It’s a metric that measures the cost associated with a single click. It measures the overall cost per click of an entire ad campaign.

CPM: Cost Per Thousand Impressions. In the CPM payment model, you pay based on how many people see your ads (number of ad views).

CTR: Clickthrough Rate is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. 

FAQs on Pay-Per-Click Sites

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