On November 11, Google made it clear that it has been developing a feature that will identify and label slow-loading websites, in order to offer better browsing experience to users.…

Google is working on a heavy ad blocker for Chrome designed specifically for eliminating ads which consume an “egrigious amount of system resources”. Google has always been committed to promoting…

In an email sent recently to publishers, Google announced some changes that are being made to Google AdSense to provide a more secure platform and up-to-date service to publishers. The…

Google held its annual developer conference I/O, earlier this month in Mountain View. Apart from the bigger announcements, the company revealed its plans to introduce new privacy controls for Chrome—a…

Google’s Accelerated Mobile Pages (AMP) program has helped publishers drastically reduce page load times on the mobile web. The technology works by stripping away all non-essential page components and third-party…

Blink LazyLoad will bring native support for lazy-loading images and iframes for everyone using Chrome, but publishers should know its revenue impacts. Lazy loading, the practice of loading media assets…

Google launched the Google News Initiative in 2018 to help the news industry evolve better business models, increasing the quality of journalism, fighting misinformation, and driving tech innovation in newsrooms.…

Apple has announced to launch a new version of ITP 2.1 by end of this month (March). This time, it will be affecting both first-party cookies and third-party cookies. In…

Last year, eyeo, the company that makes AdBlock Plus, handed over the reigns of the Acceptable Ads Committee to handful of independent members including users, publishers, advertisers, and researchers. The…

DFP first announced native ads for mobile apps in 2015. Read the blog to know more about DFP and its Programmatic Native Ads for Desktop and Mobile. Back in 2015,…