How do cookie demise and CCPA affect publishers? What ad tech changes should you expect in coming years? We asked Ben from VentureBeat. The slow death of third-party cookies makes…
Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…
What are some common header bidding mistakes? Which is worse—ad blocking or tracking prevention? What should publishers focus on? We ask Kara from GumGum. GumGum is an artificial intelligence company…