Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…
As much as Google AdSense gives publishers the opportunity to earn, it also applies a certain set of rules to be obeyed, asking publishers to be at their best. Based…
It’s known that user data is used for ad targeting online. When a user finds relevant ads while browsing, advertisers get quality leads and conversions, and publishers get better CTRs,…
Showing the same ad over and over again can irritate visitors. But then what is the exact number of times an ad should be shown to a visitor? Well, there…
2017 was a rough year for the digital publishing industry. As large-scale ad fraud, growing popularity of ad blockers, and new ad viewability standards created trouble, declining ad revenues, company…
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new…
A website is nothing if not the traffic that it receives, for everyone from online stores to web publishers, success on the internet is often measured in monthly pageviews. Traffic…
Increasing traffic—users, readers, fans, customers, the people who visit your site—this is the lifeblood of your online operation. You need people coming to your site. And once you do, if…
In this post, we’ll explore some of the most popular ad serving platforms and help you to decide which one is best for you. Running ads is one of the…
