Google ads manager pricing comes in different models. What you pay varies somewhat depending on how you have set the pricing. In 2019, Google ad manager saw a shift to…
Users install ad blockers for a number of reasons. Some do it because they find ads annoying or intrusive while others want to safeguard their privacy and security. Publishers see…
Google penalties are not a new concept for publishers. Most publishers have their own stories about getting struck down with a Google penalty and dealing with it to get their…
Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher purchase volumes, and being aware of these seasonal buying trends,…
Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market—its adoption has been nothing short of meteoric. According to the…
Throughout the course of real-time bidding, the publisher’s inventory is openly available to various demand partners to bid on. This creates a higher chance of fraud like bid manipulation and…
Google Ad Manager is a powerful tool with a complex setup, it’s easy to feel lost. Follow these DFP optimization tips to get your account back in shape. Ad Manager…
Ad testing is tricky to get started, but it bears results. Here’s a systematic approach to help you execute ad testing in DFP. DFP can be a bit tricky to…
Organic traffic is the holy grail that every web publisher desires. It brings engaged users to your website, who are considered valuable by advertisers. Both publishers and advertisers benefit from…
Summer slump is the revenue decline that most publishers observe around July, learn about the factors that cause this decline, and what you can do about it. It’s that time…
