For a long time, the ad tech industry relied heavily on third-party data for targeting ads. Users, however, had no idea how their personal data was being used, who had…
The AMP (Accelerated Mobile Pages) Project is an open-source initiative by Google that makes web pages’ loading fast and user friendly. It strips down all unnecessary JavaScript and CSS to…
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value…
Attackers make their way into user’s device even with advanced security in action. Here is everything a publisher should know to fight malicious redirects. Ads are a great way to…
Everything a user does online generates data. When collected, processed, and used correctly, the data becomes the most important asset in a publisher’s online kit. Data is paramount in understanding…
Google never fails to offer the best services to its users. The ease of use and support make each of its products one of a kind. This is the reason…
Acceptable Ads provides a set of specifications to identify intrusive ads to show non-intrusive ones to ad blocking users. Here is everything you must know. 27% internet users across the…
After July 1, 2020 California Attorney General office will start enforcing CCPA. Here’s a CCPA checklist for publishers who wish to get started with it. California Consumer Privacy Act (CCPA)…
In a recent research we conducted, we found that 78% of the top 50 largest digital publishers in the world (by traffic) were using header bidding. Apart from IAB’s ads.txt…
Ever-increasing traffic is the dream of bloggers and publishers. But it’s easier said than done. Even when following the best practices of SEO, there is no guarantee of traffic growth.…
