On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health...
How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for the impressions? The answer is using line items....
As you probably know, following Safari's and Mozilla's lead, Chrome is also deprecating third-party cookies. Sure, it may take some time, but for publishers who rely on cookie-based...
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help...
The California Attorney General has published a revised version of the first draft of CCPA regulations. Comments have been extended to 25th Feb, 2020. The California Attorney General...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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