How do cookie demise and CCPA affect publishers? What ad tech changes should you expect in coming years? We asked Ben from VentureBeat. The slow death of third-party...
On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health...
How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for the impressions? The answer is using line items....
As you probably know, following Safari's and Mozilla's lead, Chrome is also deprecating third-party cookies. Sure, it may take some time, but for publishers who rely on cookie-based...
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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