In the programmatic universe, technology is created as per the industry demand. This is the reason why waterfall setup was deprecated and header bidding was introduced. Eventually, we...
The most common method of monetizing a website is through Google AdSense. Read the blog for more information on AdSense best practices. Most web publishers use Google AdSense as...
We have already covered the benefits of video advertising and how it can help publishers in improving their website monetization strategy. But on the technical side, serving video...
Viewability and RoI are not the only metrics that brands consider when looking to buy ad inventory. They also think about their brand image when associating with publishers,...
Publishers are currently facing a plethora of challenges that are threatening their revenue generation models and growth objectives. On one hand, Google has decided to sunset third-party cookies....
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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