Everything a user does online generates data. When collected, processed, and used correctly, the data becomes the most important asset in a publisher’s online kit. Data is paramount...
Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself...
Google never fails to offer the best services to its users. The ease of use and support make each of its products one of a kind. This is...
Ad monetization is virtually redundant without receiving adequate traffic on your website. This is where building strategies for referral traffic can prove pivotal in earning revenue. Referral traffic...
In the programmatic universe, technology is created as per the industry demand. This is the reason why waterfall setup was deprecated and header bidding was introduced. Eventually, we...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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