Running an online news website is a tricky business. From delivering a fresh story with accuracy to keeping it interesting for readers — news publishers put a lot...
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we...
Change might be the only constant when it comes to digital advertising. The industry is now embracing newer methods of tracking user data for serving ads. Publishers are...
Creating sports content may seem easy on paper, but rapidly covering sports events along with providing valuable content to users is a tough task. Add revenue optimization into...
Google has recently announced the launch of a new licensing program that will pay news publishers for creating high-quality content. This announcement has come in the wake of...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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