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Advertising continues to be the most effective way through which publishers can monetize their websites. The ad tech industry has evolved swiftly in the past few years and...
For a long time, the ad tech industry relied heavily on third-party data for targeting ads. Users, however, had no idea how their personal data was being used,...
In the fast-moving world of digital advertising, sticking to one channel is not enough. Display ads used to be the dominant channel. Now, marketers are making video their...
Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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