The California Attorney General recently passed the California Privacy Rights Act (CPRA). Here's everything that publishers should know about it. The California Attorney General has recently introduced the...
Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes to meet your monthly ad revenue target, here’s...
We recently wrote about how publishers can optimize their Q4 revenue by following some tips that work for everyone. However, since Q4 is spread across three months, we...
For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on your website. Even now, it’s not a well-known...
According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad viewability has become a significant metric within the...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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