AdPushup recently conducted a session with Exchange4Media with renowned publishers for discussing monetization strategies for 2021. 2020 has been a tough year for publishers, irrespective of geography. The...
During the first nine months of 2020, due to the COVID-19 pandemic, most media organisations are facing unprecedented challenges — especially those focussed on print, radio, and out-of-home...
Google recently launched web interstitial ads for both desktop and mobile. This is a significant opportunity for publishers to earn additional revenue. As of now, the ad format...
Macros, as developers would know, are a small sequence of characters that expand into a big block of code. The character sequences or strings invoke a pre-defined code....
Transparency issues in digital advertising aren’t entirely new. Big advertisers like Unilever have already made enough noise about the opacity around the dollar spent on digital advertising. While...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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