According to eMarketer, Connected TV advertising will increase to $11.36 billion by 2021 in the US alone. CTV advertising will therefore continue to thrive despite a global recession....
The big announcement! AdPushup is now an AMP-approved RTC (real-time config) vendor! And given the fact that AMP Ads support header bidding which is one of AdPushup’s key...
IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General...
Google is committed to improving search results for all internet users. Almost everyday, one or more algorithm updates are rolled out from the company’s end that normally have...
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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