Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface...
Some time back, we wrote about the shared principles of the programmatic marketplace. One of these (and probably the most important) was Transparency. To understand this better, think...
Factsheet Founded in: 2014Supported model: CPM, CPCPayment method: PayPal, Payza, and wire transfer (customer support needs to be contacted)Minimum payment threshold: $5 for PayPal, $5 for Payza, and...
Mobile-first design is key to publishers earning more than their competitors since the number of smartphone users in the world are constantly increasing. The number of people using...
Core web vitals will now form the most important metrics through which Google will assess how a publisher's website is performing. User experience is one of the key...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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