Lumascape is an online map that categorizes different entities in the ad tech ecosystem. Since its inception, the ad tech industry has evolved greatly and is now an...
Google rolling out their December 2020 Core Update has left many wondering what to do about their search engine ranking. Unfortunately, it has also left many wondering how...
It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser cookies. But, as the focus towards user privacy...
Header bidding has picked up steam over the years. As per eMarketer, 72.9% of the 1000 most popular sites used header bidding in March 2019. Publishers globally enjoy...
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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