2020 was probably not the year for sports publishers as COVID-19 caused a massive, worldwide shutdown of any sports activities. For several months, sports publishers faced a tough...
We conversed with Prashanth to undertsand the key factors that should be considered while choosing between in-house or managed ad tech services. With the advent of programmatic advertising,...
Clickadu's review aims to give publishers an idea about all the important factors that they have to consider for knowing if this ad network is for them. Factsheet...
Women in ad tech have been making strides both in terms of bridging the gender disparity within the industry and making meaningful contributions. According to Campaign Asia, more...
Leaderboard ads are one of the best-performing banner ads. In order to maximize their ad revenue, publishers are always on the lookout for ad layouts/sizes that will give...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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