A new report from the International News Media Association (INMA) says that while blockchain technology has the potential to disrupt the news media industry, it’s not clear what...
Before we begin explaining what video ad standards are, there’s one thing that you may find of interest. IAB released the Open Measurement SDK to create a common...
Do you know Google Analytics can help you through identifying the AdBlock users? No? This blog post will serve as a guide for you to track AdBlock users...
As everyone has been raving about Google’s policy of banning third-party cookies, publishers are looking for cookieless options for data collection. But let’s begin from the beginning. What...
Every business needs new customers to achieve success, but how do you identify those target groups of new people. Lookalike modeling is a process that identifies people who...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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