eCPM is a metric that reflects publishers' ad monetization performance. It stands for 'effective cost per thousand impressions. In other words, this is the average price you get...
A complete guide to content delivery networks for publishers, and how online publishers benefits from using these CDNs. Content delivery or content distribution is a series of distributed...
Advertising is fundamentally a business based on trust. As a publisher, your job is to build trust between your audience and your content. But you also depend on...
Today, the ad tech industry is brimming with various solutions to increase revenue for both publishers and advertisers. Ad refresh, one such solution, is considered advantageous by a...
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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