In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides...
7 Digital Ad Publishing Trends. We've gathered a variety of industry digital ad publishing trends on what 2022 could hold for publishers. Digital Ad Publishing is increasingly focused...
Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars...
Google Ad Manager offers an advanced feature i.e. key-value targeting that allows you to place ads where you want in a more granular way. Key-value pairs define custom...
eCPM is a metric that reflects publishers' ad monetization performance. It stands for 'effective cost per thousand impressions. In other words, this is the average price you get...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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