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The CPM rate has always been crucial among other indicators. Although Adsterra advises focusing on ad income, in particular, CPM is crucial for assessing the effectiveness of your...
In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping...
Ads and user experience aren’t the frenemies they are made out to be. Publishers need both to survive and thrive. It’s your ability to empathise with user needs...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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