Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers. The Cooking stuffing...
Banner blindness is almost a timeless user practice where they tend to consciously or subconsciously ignore banner advertisements. It is crucial to place more emphasis on consumer habits...
Average Revenue Per Visitor (ARPV) is a one-for-all metric that has been successfully used by publishers to deal with dying third-party data, increasing ad blocks and to increase...
“Technology can become the 'wings' that will allow the educational world to fly farther and faster than ever before; if we will allow it.” - Jenny Arledge. Over...
Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ads that are relevant get 3x...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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