Banner blindness is almost a timeless user practice where they tend to consciously or subconsciously ignore banner advertisements. It is crucial to place more emphasis on consumer habits...
Average Revenue Per Visitor (ARPV) is a one-for-all metric that has been successfully used by publishers to deal with dying third-party data, increasing ad blocks and to increase...
“Technology can become the 'wings' that will allow the educational world to fly farther and faster than ever before; if we will allow it.” - Jenny Arledge. Over...
Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ads that are relevant get 3x...
An important aspect of ad revenue optimisation is the knowledge of how to measure ad performance. The more knowledge you have on measuring ad performance, the more control...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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