Learn about the differences between two Geotargeting vs. Geofencing. Both are part of location-based targeting but serve different purposes. Location-based marketing is a concept that has existed even...
Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about...
Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google’s programmatic demand for better targeting, customised ads, and better advertising experience. So...
Digital Out-Of-Home or DOOH Advertising present a major opportunity for marketers and publishers to reach target audiences in a specific, real-world context and optimize revenue. Digital Out-Of-Home (DOOH)...
As a publisher, understanding your target audience is vital. It’s the practice of using data to target demographics or interests in order to find the right person on...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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