A look at what Native Advertising is, its adoption, technology, and spending trends in 2023. Have you seen any native ads on your favorite website lately? Chances are...
Publishers looking to increase their ad revenue should know about the differences between Real-Time Bidding and Programmatic Direct. If you are a marketer looking forward to running an...
The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of...
Get a primer on types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal), their advantages and disadvantages. Each impression is unique, then why...
One of the most important of these factors is that you can actually measure how your ads are performing. Here is a guide to optimize your ad conversion...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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