Explore the key differences between direct deals and programmatic deals in advertising, including pricing, level of control, and the role of automation. Find out which approach may be best for…

Embarking on the journey of monetization often starts with Google AdSense for many publishers. As their web traffic grows, publishers naturally seek to expand their horizons, which is where Google…

Find the 28 best Supply Side Platforms for publishers in 2024. These platforms are the best to monetize your digital advertising. During a survey carried out in the second half of 2021 among…

Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And…

Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize your online presence with expert insights on effective ad balancing. As a publisher, you may…

An insertion order (IO) is a contract between an advertiser and a publisher that outlines the terms and conditions of an advertising campaign. Discover the benefits and drawbacks of using…

A comprehensive list of the 30 Best Ad Networks. Learn about ad networks, how they work, and why publishers should choose them. Whenever we talk about monetizing websites, the first…

Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…

Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as Unified ID,…

Wondering what exactly is prebid.js and how is it different from prebid server? You have come to the right place. Our guide on Prebid.js discusses its benefits, drawbacks, how it…