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A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while...
Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Gain insights into how these tactics work and learn to protect yourself...
The advertising industry is coming up with new ad formats to capture the audience’s attention - and why wouldn’t they? One of the main aims is to drive...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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