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Real-Time Bidding is a revolutionary digital advertising method that has simplified the ad space-selling process for the publishers. But, what is RTB in marketing? And what importance does...
A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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