Client-side header bidding vs server-side header bidding: Both techniques serve the same purpose - increasing bid competition and maximizing publishers' ad revenue. But what really sets them apart,...
Ad fill rate is the percentage of ads served to the user against the number of ad calls made to the website. Read our blog to know what...
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For...
Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined...
Still trying to figure out what Header Bidding Wrapper is? The Header Bidding Wrapper is a single-line JavaScript code that allows publishers to manage multiple demand partners. Check...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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