The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to...
Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Hidden beneath the...
Discover Google search generative experience and its impact on publishers. Gain insights into upcoming trends and algorithm updates, and learn how to adapt your strategies for success in...
Learn all about rCPM (revenue per thousand impressions) for publishers, including its definition, calculation, importance, and how it can help optimize ad revenue. Discover valuable insights and strategies...
Discover why Google made the shift to first price auction from a second-price auction model. Gain insights into the reasons behind this decision and its impact on publishers...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
Dive into the latest ad tech trends, enriching blogs, and deep-dive assets. Join 10k+ publishers and fuel your growth with Adpushup’s invaluable resources. Subscribe for your competitive edge!
An associate from our team will reach out to you shortly.
