Sticky ads persistently stick to the screen when a user browses the web page and offer better viewability. Here’s all about sticky ads and how to implement them in Google…
Real-Time Bidding is a revolutionary digital advertising method that has simplified the ad space-selling process for the publishers. But, what is RTB in marketing? And what importance does it hold…
A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while evaluating their…
The advertising industry is coming up with new ad formats to capture the audience’s attention – and why wouldn’t they? One of the main aims is to drive sales, something…
Boost ad viewability and optimize revenue with this quick primer for publishers. Learn effective strategies and best practices for engaging ad experiences. Ad viewability has emerged as a critical metric…
Discover the highest-paying AdSense alternatives and boost your ad revenue. Our blog highlights the top 38 options for publishers to choose from and enhance their ad revenue with ease. Google…
Programmatic display advertising (PDA) has changed the advertising game altogether. What required back-to-back negotiations and human interventions can now be done within seconds with the help of technology. So, what…
In this blog, we have unveiled top strategies, tips, and secrets to maximize your earnings with Google AdSense Arbitrage. Boost your profits and get the most out of your traffic.…
CTV vs OTT: Discover which platform offers the best advertising opportunities. Learn how to optimize your ad strategy, reach the right audience, and increase revenue through CTV and OTT. The…
A Complete Guide to Yield Management for Publishers
