For print media, staying profitable was always a matter of simple math, standard ad and subscription rates made it far easier to make revenue projections based on the existing subscriber base....
Google seems to be taking its Coalition for Better Ads initiative seriously. In a bid make its ads less intrusive, Google AdSense is inviting publishers to join the...
Dynamic Allocation, a popular DFP feature, lets Google AdX bid on inventory marked as guaranteed or remnant. The feature also gave AdX last-look privilege, letting AdX 'see' what...
For the last few years, AdTech has been one of the most frequently discussed buzzwords in the digital media industry. Discussions have typically revolved around ad delivery, revenue optimization,...
Times are gone when a web publisher could just sign up with AdSense and be done with the business of monetizing their website. New breakthroughs in ad tech...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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