Are you scared by ad blocking statistics yet? According to the 2017 Global Ad Block Report by PageFair: 11% of the global internet population is blocking adsAd blocking...
Programmatic had an eventful year, what with ad fraud, blind-buys' brand-risk, courtroom battles over hidden vendor fees, targeting mishaps, and more dogging the industry throughout 2017. Despite all...
The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s...
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media,...
AppNexus and Rubicon Project have announced the creation and launch of Prebid.org, Inc., an independent organization dedicated to the development and promotion of open-source header bidding solutions and...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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