2017 was a rough year for the digital publishing industry. As large-scale ad fraud, growing popularity of ad blockers, and new ad viewability standards created trouble, declining ad...
Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into...
Google developed Chrome in 2008—and now has 63.6% of desktop market share worldwide. Meanwhile, Apple's Safari is used by 14.59% of browser users worldwide, second only to Chrome....
A recent report by IAB UK revealed that for the first time, ad spend on video has surpassed that on display ads. Despite the uniqueness of the format...
There are a number of topics Brandon Dawson discusses in this conversation, including ads.txt, ad blocking, monetization, building audience, and more. Read now! Render Media is an LA-based...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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