Google started its ad business 18 years ago by letting local businesses buy text ad placements on its search engine results pages. Google AdWords, the product that enabled...
Ad tech is finally waking up to the potential of audio. After text, display, and video, advertising on audio platforms seemed like the next logical step, but it's...
Display ads are still the mainstay of web monetization for publishers over two decades after they were first launched. But increasingly over the past few years, relying only...
Come 25th of May, GDPR will come in effect and any website not complying with the new norms will be liable to pay heavy fines. While the web...
AdSense is changing the way it measures impressions by introducing downloaded impressions based on recommendations from The Interactive Advertising Bureau (IAB) and Media Ratings Council (MRC). So far...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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