More than 50% media buyers and sellers don't understand auction dynamics, this post explains first-price auctions, second-price auctions, and how they work. Last year, The Drum released a report on...
Ever since Index Exchange's revelation about using 'bid caching', ad tech industry has been split about the controversial practice. Learn what bid caching is and why it's so...
Last year, eyeo, the company that makes AdBlock Plus, handed over the reigns of the Acceptable Ads Committee to handful of independent members including users, publishers, advertisers, and...
Site speed first became a signal for search back in 2010 when Google announced that it was going to factor in how quickly a website loads into its...
Google started its ad business 18 years ago by letting local businesses buy text ad placements on its search engine results pages. Google AdWords, the product that enabled...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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