Programmatic allows ad tech to buy and sell ads through an automated process. While it might seem like a programmatic deal doesn’t require much human intervention, it takes...
Fake impressions and fraudulent clicks are a huge problem for publishers and advertisers. You probably already know about ads.txt, a system that helps buyers and sellers run a...
If you work in ad tech, you must have heard the term “Deal ID”. However, most people (even from the ad industry) don’t really know what deal ID...
AdSense Ad Balance tool is making publishers to reduce ad fill rate claiming less ad same revenue. Here’s why you should give it a try too. A new...
AdSense Automatic Payment Pending: Facing payment issues with AdSense? Payment not cleared yet? Here is how you can fix the problem. November 2018, Google put out an official...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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