Google developed Chrome in 2008—and now has 63.6% of desktop market share worldwide. Meanwhile, Apple's Safari is used by 14.59% of browser users worldwide, second only to Chrome....
A recent report by IAB UK revealed that for the first time, ad spend on video has surpassed that on display ads. Despite the uniqueness of the format...
The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s...
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media,...
Measuring the effectiveness of content strategies is a lifelong endeavor. Here is a list of handy tools to help you overcome those obstacles. Read now! Developing a content...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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