Audience extension empowers publishers to monetize traffic. The working, use cases, audience extension in numbers, and everything else explained. I can confidently say, publishers who are not using...
First-Party vs Third-Party Cookies: Both are cookies. But why they’re treated differently? Here's why third-party cookies are often blocked… In a data-driven world, the term ‘cookie’ means a...
Header bidding allows the publisher to make the inventory available to multiple demand partners (ad networks, ad exchanges, and DSPs) at the same time. It’s a real-time bidding...
In a recent post, we covered what supply-side platforms are, how they work, the benefits of using an SSP, how they differ from demand-side platforms, and how to...
Programmatic allows ad tech to buy and sell ads through an automated process. While it might seem like a programmatic deal doesn’t require much human intervention, it takes...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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