Initially, GDPR created a lot of trouble for publishers. While users finally had control of their personal data, publishers felt they had very little control over third-party vendors...
In the fight against ad blockers, publishers have a secret weapon: The ability to create ad experiences that keep users happy. Here's what you need to know. A...
Exchange Bidding vs Header Bidding: They offer same results then what’s the difference? What should a publisher know? Can you run both? Learn here. Exchange Bidding vs. Header...
Media Rating Council gets mentioned in the news a lot. For instance, you may have heard a few months ago, Facebook received the MRC accreditation. Also, Innovid recently...
Google Display Network provides a medium for advertisers to place their ads on websites where they can target their audience. It’s easy to use if one knows the...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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