Here’s a list of fraud detection companies who can help publishers prevent various types of ad fraud and protect their revenue. Ad fraud doesn’t just hurt publishers and...
Users are shifting from desktop to smartphones. This creates a need for cross-device tracking. But is it even possible? And how can publishers do it? On average, users...
Over 3.5 billion Google searches are made everyday and 35% of these are new search terms. No wonder that over 40% of advertiser revenue is captured only by...
Apple has announced to launch a new version of ITP 2.1 by end of this month (March). This time, it will be affecting both first-party cookies and third-party...
Forced redirect ads are sending users to strange websites resulting in more ad blockers installations by users. What can publishers do to avoid forced redirect ads? When Chrome...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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