The year was 2015, header bidding emerged as an answer to problems presented by waterfall auction. It has now become the first choice for many publishers. However, until...
Autoplay ads are good for awareness but bad for user experience. In such a case, what should a publisher do? And how should he/she go about it? Autoplay...
Blink LazyLoad will bring native support for lazy-loading images and iframes for everyone using Chrome, but publishers should know its revenue impacts. Lazy loading, the practice of loading...
Lately, data-driven marketing has been gaining a lot of attention. From publishers to advertisers, everyone is trying to run profitable ad campaigns by deploying user data. In ad...
It’s known that user data is used for ad targeting online. When a user finds relevant ads while browsing, advertisers get quality leads and conversions, and publishers get...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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