Page latency affects user experience and hence the ad earnings of publishers. Consider the following facts: An additional 1 second delay during page load results in 11% fewer...
Recent stats have confirmed that there are 4.68 billion mobile users actively surfing and exploring the web. And in 2016, mobile traffic surpassed desktop traffic by claiming 51.3%...
Cookie syncing: A data matching process to identify users by giving them cookie IDs. But is it as efficient as it sounds? Is there any alternative? Let’s discuss....
Google’s Accelerated Mobile Pages (AMP) program has helped publishers drastically reduce page load times on the mobile web. The technology works by stripping away all non-essential page components...
The year was 2015, header bidding emerged as an answer to problems presented by waterfall auction. It has now become the first choice for many publishers. However, until...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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