This post talks about one of AdPushup’s customers一their challenges, the solutions set up by AdPushup, and how they led to ad revenue growth for the publisher. Want to...
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified auctions, Google wants to simplify ad tech and...
Can you connect your AdSense and AdX accounts together in Google Ad Manager? In this guide, we answer that question, and share things to consider. Google Ad Manager...
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that...
Two months after the release of ITP 2.1, Safari is now ready with another update—Apple Intelligent Tracking Prevention 2.2. With ITP, Apple aims to prevent user tracking and...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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