Header bidding is the go-to monetization solution for most publishers with decent traffic on their sites. After the waterfall method, header bidding and its server-side version brought much-needed...
Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google...
Advertisers are always looking for the best space to display their ads. Publishers fulfill these needs by selling their ad inventory through multiple channels including header bidding, programmatic...
Retargeting is not new to anyone—since it's been around for a while. Advertisers and marketers (especially from e-commerce) use retargeting ads to sell products and increase conversion rates....
As much as Google AdSense gives publishers the opportunity to earn, it also applies a certain set of rules to be obeyed, asking publishers to be at their...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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