Organic traffic is the holy grail that every web publisher desires. It brings engaged users to your website, who are considered valuable by advertisers. Both publishers and advertisers...
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching...
In an email sent recently to publishers, Google announced some changes that are being made to Google AdSense to provide a more secure platform and up-to-date service to...
Summer slump is the revenue decline that most publishers observe around July, learn about the factors that cause this decline, and what you can do about it. It’s...
Header bidding is the go-to monetization solution for most publishers with decent traffic on their sites. After the waterfall method, header bidding and its server-side version brought much-needed...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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