DFP passback tag calls out to multiple ad networks, if the primary ad network is unable to fill up for an available impression. Here’s how to create one....
Google Ad Manager is a powerful tool with a complex setup, it's easy to feel lost. Follow these DFP optimization tips to get your account back in shape....
Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging user experience. Everyone knows that bad ad experiences...
Ad testing is tricky to get started, but it bears results. Here's a systematic approach to help you execute ad testing in DFP. DFP can be a bit...
In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the winning bid is often higher than the true...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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