We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for...
Keyword research is about finding the right search term and using it to create content for your audience. Here’s how 10 experts plan their keyword strategy. Keyword research...
Google started Chrome ad filtering and the browser is now actively removing/filtering out annoying ads. Here’s everything publishers should know. The most popular web browser—Google Chrome is now...
What are some common header bidding mistakes? Which is worse—ad blocking or tracking prevention? What should publishers focus on? We ask Kara from GumGum. GumGum is an artificial...
Throughout the course of real-time bidding, the publisher’s inventory is openly available to various demand partners to bid on. This creates a higher chance of fraud like bid...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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