Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher purchase volumes, and being aware of these seasonal...
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For...
Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market—its adoption has been nothing short of meteoric. According...
A lot has changed in ad tech after the implementation of GDPR, especially for online businesses (including publishers) catering to EU residents. GDPR brought significant changes to how...
We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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