Users install ad blockers for a number of reasons. Some do it because they find ads annoying or intrusive while others want to safeguard their privacy and security....
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad...
Google is working on a heavy ad blocker for Chrome designed specifically for eliminating ads which consume an "egrigious amount of system resources". Google has always been committed...
Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by standard procedures, 5 bid requests will be generated...
Google penalties are not a new concept for publishers. Most publishers have their own stories about getting struck down with a Google penalty and dealing with it to...
Discover crucial ad density rules for publishers to boost revenue and enhance user experience. Optimize…
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