Keisuke Terada appointed as COO of Zelto & Geniee International: Strengthening the Management System of Overseas Business
Geniee Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President & CEO: Tomoaki Kudo, hereinafter referred to as “Geniee”) announced that on September 1, 2024, Keisuke Terada becomes a new Chief Operating Officer (COO) of Zelto, Inc. (hereinafter referred to as “Zelto”) and Geniee International Pte., Ltd. (hereinafter referred to as “Geniee International”).
■ Appointment background:
Established in 2010, Geniee has demonstrated a consistent commitment to global expansion, resulting in the establishment of seven overseas offices. Geniee International and Zelto serve as the cornerstones of our international operations.
To further solidify the foundation of the Group’s overseas business, Mr. Keisuke Terada has been appointed as Chief Operating Officer.
Mr. Terada joined Geniee in 2018 and subsequently became an integral part of the Zelto PMI project from its inception. His contributions to the expansion of the business, coupled with his ability to foster collaboration among diverse teams, have earned him widespread recognition. In light of his exceptional achievements, Mr. Terada has been appointed to the role of COO.
This appointment will significantly strengthen the management structure of our overseas operations, enabling the Geniee Group to enhance its brand value and market presence.
■ President and CEO – Tomoaki Kudo
Mr. Keisuke Terada has been an invaluable member of our company, playing a pivotal role in the PMI process since last year when Zelto faced its most challenging period. He has consistently demonstrated a proactive approach to problem-solving, a keen intellect for developing innovative solutions, and a charismatic personality that has earned him the respect and admiration of colleagues from diverse cultural backgrounds.
To further accelerate the growth of our overseas business, we have appointed Mr. Keisuke Terada as Chief Operating Officer. With his proven ability to make swift decisions, we are confident that he will provide the leadership necessary to drive our global operations forward.
Under Mr. Keisuke Terada’s leadership, all departments involved in our overseas business will work together as a unified team to achieve our shared goals.
■ Keisuke Terada
Mr. Keisuke Terada joined Geniee in 2018, where he gained valuable experience in advertising operations within the trading desk. In 2021, he was promoted to the position of General Manager of Geniee International. In this role, Mr. Keisuke Terada successfully spearheaded the expansion of the company’s global advertising business and strengthened its organizational structure.
Following his tenure at Geniee International, Mr. Keisuke Terada played a pivotal role in the Zelto PMI project. As head of the marketing department, he made significant contributions to the growth of the business.
In April 2024, Mr. Keisuke Terada was appointed Director of the Overseas Business Division. His most recent appointment, in July 2024, was as Director of AdPushup Software India Pvt Ltd. This strategic move further accelerates the company’s global expansion.
■ COO – Keisuke Terada
As the word “world” is emphasized in both Geniee’s Corporate and Business Purpose, success in the global market is a very important factor in realizing our Purpose.
To succeed in a highly competitive and unpredictable global market, you need to make decisions quickly and accurately, paying attention to the global situation, local trends, business practices, cultural differences, and many other variables.
With the help of talented colleagues and partners in India, Vietnam, Indonesia and other countries, I will fulfill my responsibilities as COO to maximize the synergy between Geniee and Zelto and lead to a future where our products solve customer challenges and lead to success.
■ About Geniee
Based on the two goals of “Creating a world where anyone can succeed in marketing” and “contributing to Japan and Asia by becoming a world-class technology company from Japan,” Geniee is a marketing technology company that develops and provides solutions that help companies solve various problems such as increasing revenue and improving productivity. We are a marketing technology company that develops and provides solutions that help companies solve a variety of problems, such as increasing profits and improving productivity.
■ About Zelto
Zelto Inc (previously known as AdPushup Inc), is a US based leading technology solution provider for web publishers and a subsidiary of Geniee, Inc. Incorporated in 2014, the company’s headquarters is located in Delaware, USA. Zelto’s current product suite includes AdPushup, AdRecover & Glimpse. The ad revenue optimization platforms provided by Zelto use machine learning to optimize website content and ad space layout, ad size, and ad type for each user, thereby increasing digital ad revenue.
■ Company Profile
Company Name: Geniee, Inc.
President and Representative Director: Tomoaki Kudo
Head office: Sumitomo Fudosan Shinjuku Oak Tower 5/6F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: April 2010
Capital: 1,533 million yen (consolidated, as of March 31, 2024)
Number of employees: 617 (consolidated, as of March 31, 2024)
Overseas offices: U.S, India, Singapore, Vietnam, Indonesia
Businesses: Advertising platform business, marketing SaaS business, overseas business
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